Alicia, Cristina, Laura and Lucía are in charge of implementing the platforms, applications, processes and data management systems that enable Ferrovial to operate in the digital world. It’s a huge and unending task, and one that, in close cooperation with the business, will create value for customers and users while also providing a satisfactory experience for employees. Let’s get to know them and find out about the challenges they face in making Ferrovial future-proof.
Two telecommunications engineers and two computer engineers face the enormous challenge of heading four of the key areas in Ferrovial’s digital transformation. A transformation that entails a cultural change and a new approach to work, without losing the company’s essence. Strengthening the efficiency of the business units and value creation while boosting the company’s competitiveness and protecting it against competitors that we cannot even imagine today.
To begin with, let’s see how Ferrovial approaches this journey. Lucía Flecha, Head of Digital Transformation, believes that processes must be transformed and the company must be digitalized to achieve efficiencies, while maintaining a balance between efficiency and customer satisfaction.
“You can implement technology but, if you don’t change the process and you don’t ensure that the technology is adopted, you don’t achieve the impact. You can attain the efficiency goal, but a company’s medium-term objective is evidently to create value,” says Lucía.
For Chief Technology Officer Laura Garrido, Ferrovial’s products and services will incorporate a very large digital component in the future. “In order to do that, we need to build this platform that will enable all these new digital products and services to be built as quickly as possible, while obviously fulfilling all the security requirements, etc.,” she says.
While supporting the business in this transformation, she also has to provide a different experience for employees, in terms of the tools they work with. That is, providing the workers with all the tools (devices and applications) they need to perform their work in a more agile and efficient way and with more information to manage.
